The website conversion checklist
A practical checklist to turn more visitors into calls, bookings, orders or sign-ups: clarity, CTAs, trust, forms, speed and testing.
By RevroAI Team · October 1, 2026 · 7 min read
Clarity in five seconds
A visitor should know what you offer, who it's for and what to do next within a few seconds. Use a specific headline, not a slogan.
One primary call to action
Pick the action that matters — call, book, get a quote, buy, sign up — and make it the most visible button on the page, repeated after key sections.
Trust near the decision
Place reviews, credentials, guarantees and clear policies close to the call to action. Proof far down the page often goes unseen.
- Real reviews with names (with permission)
- Licences, certifications or awards
- Clear pricing guidance or what affects price
- Returns, refunds or guarantee terms
Short forms, fast follow-up
Ask only for what you need to respond. Confirm submission immediately and say when you'll reply.
Mobile speed and usability
Most local and many ecommerce visits are on phones. Test your main pages on a mid-range phone: tap targets, load time and readable text.
Test one change at a time
Write a hypothesis, change one thing, and measure for long enough to see a pattern. Keep a simple log of experiments and results.
Turn this guide into a plan
RevroAI builds a personalised plan, weekly tasks and progress reports around your business. Results depend on your market and execution.
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