Google Business Profile optimization: a complete guide
How to set up and maintain a Google Business Profile that earns calls, direction requests and bookings — categories, services, photos, posts, Q&A and reviews.
By RevroAI Team · October 1, 2026 · 8 min read
Categories decide relevance
The primary category is one of the strongest relevance signals on your profile. Pick the one that describes what you are, not everything you do. Use secondary categories for genuine additional services — not as a keyword list.
Services and description
Add each service with a short description written for customers. Your business description should say what you do, who you serve and where, in plain language. Avoid keyword stuffing, URLs and promotional claims you can't support.
Photos and updates
Profiles with real, recent photos look active and trustworthy. Add photos of completed work, your team, vehicles or premises, and products. Posting short updates — offers, recent jobs, seasonal tips — keeps the profile fresh.
- Upload new photos monthly
- Use real images, not stock
- Post an update at least every couple of weeks
Questions & answers
Anyone can ask or answer questions on your profile. Seed it with the questions customers actually ask — pricing guidance, areas covered, response times — and answer them clearly.
Track the actions that matter
Profile performance shows calls, website clicks, direction requests and bookings. Compare month over month and connect the changes to what you did. Use UTM tags on your website link so analytics can separate profile traffic from other sources.
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