App store optimization basics: visibility and listing conversion
The fundamentals of app store optimization: keyword research, title and subtitle, screenshots, ratings and the retention signals that support growth.
By RevroAI Team · October 1, 2026 · 7 min read
Research how users search
List the problems your app solves and the words people use to describe them. Check what appears in store search suggestions and which competitors rank. Prioritise relevant terms over the biggest ones.
Title, subtitle and description
Your title and subtitle carry the most weight in store search. Use them to state what the app does with your most important keyword, while staying readable and within each store's rules.
Screenshots sell the install
Most visitors decide from the first two or three screenshots. Lead each with one clear benefit and a short caption, showing the app doing the thing users want.
Ratings and reviews
Prompt for a rating after a success moment, not on first launch. Respond to reviews, especially bug reports, and ship fixes visibly.
Retention supports everything
Installs without retention waste acquisition spend. Define day-1 and day-7 checkpoints and improve onboarding until new users reach the core value quickly.
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